Why should you dump your current agency?
Oh, let us count the ways. Here are just a few of our favorite reasons to kick them to the curb.
Me, me, me
We run into this more times than you can imagine. Agencies putting their wants and needs above the client’s. Doesn’t it seem like almost all agency creatives want to be Steven Spielberg? They push TV because they want to do TV. Or they design 100-page, eight-color, triple-varnish, die-cut brochures printed on a rare reflective paper produced by Indonesian monks, when a simple letter may do the job. Don’t let your agency forget who’s in charge.